Reda is a Consultant at PPL with a background in research and public health.

Reda has worked on multiple projects across health and social care, including on NHS workforce planning; the Getting It Right First Time (GIRFT) programme with NHS Improvement; and supporting the roll-out of person and community-centred care within integrated care systems and local place partnerships.

This has involved applying both analytical and project management skills to develop business cases and model financial impacts; working with large nationwide clinical datasets; and proactively identifying and helping to reduce variation in health outcomes across UK Trusts.

Before joining PPL, Reda worked with a mental health charity as a researcher collecting data on housing and associated health outcomes within the deaf community; and as a fieldworker on HIV prevalence in London.  Reda’s Masters In Public Health involved a systematic review of Hepatitis B and malaria co-infection in endemic countries, including working with key stakeholders including the Ministry of Health and other partners developing control programmes in The Gambia.

In addition to her MPH from Imperial College, Reda holds a BA in International Relations from SOAS (School of Oriental and African Studies).